Places: Identity, Image and Reputation
Author:   Simon Anholt
Publisher:   Palgrave MacMillan
ISBN:  

9781282446373


Pages:   168
Publication Date:   01 January 2009
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Places: Identity, Image and Reputation


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Overview

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call itthere can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Full Product Details

Author:   Simon Anholt
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9781282446373


ISBN 10:   1282446371
Pages:   168
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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