Overview

What makes a place meaningful? Some places we build do more than serve a function - they connect, inspire action, and endure in memory. As the value of a township, property, or outlet is often influenced by the meaning and sentiments people attach to it, Place Signature shows how meaning can be embedded into the DNA of places and spaces from the very beginning, making them not only inviting or liveable, but unlocking their potential to become highly aligned to the stories we live. For they say, ""All the world's a stage,"" then surely our built environment must be places worthy of the play of our lives. Grounded in nuances from brand strategy, sociology, psychology, anthropology and more, the author presents a practical framework for shaping location-related entities, for placemakers, developers, designers, and business leaders who want their projects to resonate with people and stand the test of time. Clear, concise, and thought-provoking, this book offers principles that complement your strategy to articulate places that shape us as much as we shape them. From condominiums to offices, lifestyle destinations to institutions - even the shapers themselves - if you create environments, this is your invitation to craft meaning.

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