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Author:   Waldemar Cudny
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367423544

ISBN 10:   0367423545
Pages:   182
Publication Date:   20 August 2021
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"1. Introduction 2. When Ordinary Life Becomes Extraordinary: The Branding of Hangzhou, China during the 2016 G20 Summit 3. Branding Shanghai as a Global City Through China Shanghai International Arts Festival 4. Events Across ASEAN: Product-Oriented Regeneration and Value-Added Image Promotion 5. Brand Association With a Participant Sporting Event: The Case of the Okinawa Marathon in Japan 6. The Socio-Economic and Branding Impacts of an International Sporting Event in Japan: Le Tour de France Saitama Criterium 7. From Religious Festival to Cultural Carnival: Durga Puja and the City Branding of Kolkata, India 8. Film, Fashion, Events and City Branding of Mumbai, India 9. ""It’s Coming Home!"": Leveraging Legacies in the City of Sails 10. Conclusions"

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Author Information

Waldemar Cudny is an Associate Professor in Faculty of Geographical Sciences at The University of Lodz, Poland. He specialises in urban, tourism geography, and event studies. His publications include such books as City Branding and Promotion: The Strategic Approach and Urban Events, Place Branding and Promotion: Place Event Marketing.

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