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Author:   Vincent Mabillard (Université Libre de Bruxelles, Belgium.) ,  Martial Pasquier ,  Renaud Vuignier (Université de Lausanne, Switzerland.)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
ISBN:  

9781032260358

ISBN 10:   1032260351
Pages:   336
Publication Date:   27 June 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Foreword Robert Govers Chapter 1. Introduction Part I: Conceptual and theoretical bases Chapter 2. From a public-policy to a place-marketing perspective Chapter 3. Attractiveness Chapter 4. Place branding and place marketing Part II: Main features of place branding and marketing Chapter 5. Place in attractiveness policies Chapter 6. Stakeholders in attractiveness policies Chapter 7. Prioritisation in attractiveness policies Chapter 8. Marketing tools in attractiveness policies Part III: Critical perspectives on place branding and marketing Chapter 9. Governing place-brand meanings: pitfalls in search of congruity Chapter 10. A critical typology of ""good place branding"": lessons from place-branding expertise Chapter 11. Branding Chongqing: how does the city government manage Chinese city branding? Chapter 12. The Case of Benin, West Africa: the ""Revealing Benin"" programme Part IV: Strategy and evaluation Chapter 13. A strategy for place development Chapter 14. Monitoring and evaluation Chapter 15. Conclusion

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Author Information

Vincent Mabillard is Professor of Public Management and Communication at the Solvay Brussels School of Economics and Management of the Université libre de Bruxelles, Belgium. He holds a PhD from the University of Lausanne, Switzerland. His research interests focus on government transparency and accountability, social media communication, and place branding and marketing. Martial Pasquier is Professor of Public Management and Communication at the Swiss Graduate School of Public Administration (IDHEAP) of the University of Lausanne, Switzerland. He is the author of the book Marketing Management and Communications in the Public Sector. His research interests relate to transparency, public sector communication, and place branding and marketing. Renaud Vuignier works for the Swiss Federal Department of Foreign Affairs. He contributed to this book purely in his private capacity, when he was a research fellow at the University of Lausanne. Opinions expressed here shall therefore not be regarded as official positions but as personal points of view.

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