Overview

Today's economy may be tough, but economics doesn't have to be. Let Roger Arnold's MICROECONOMICS, 12E open up the world of economic analysis for your students. With more detailed coverage of the financial and economic crisis than any other principles text on the market, this inviting book offers innovative and engaging learning features, easy customization, and fully integrated digital and course management options. The author weaves memorable examples from pop culture throughout this edition and bolsters student interest by illustrating the unexpected places microeconomics occur. Students see how economic forces link to every day events and form an important part of life 24/7. This edition offers complete video assets ideal for online courses, self-study and ultimate teaching flexibility. New 'Video Office Hours' digital lectures walk students through worked problems, while brief 'Working with Diagrams' videos demonstrate key concepts in graphing that students can play and replay. A new Adaptive Test Prep Tools available on MindTap' enables students to quickly assess their personal economic understanding. Powerful digital resources, including Aplia' and MindTap', provide unsurpassed planning and course management tools. These resources work with the book's latest content to reflect today's changing economy and equip students with a thorough understanding of contemporary macroeconomics.

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9781285738352

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Author Information

Dr. Roger Arnold is at California State University San Marcos, where his fields of specialization are general microeconomic theory and monetary theory. Dr. Arnold earned his B.S. in economics from the University of Birmingham in England. He received his Ph.D. in economics from Virginia Tech.

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