Overview

The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence. During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect--to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including: The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind. The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen. The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language--both verbal and nonverbal--can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room. is the founder and CEO of Clarity Media Group. A two-time Emmy Award-winning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes. McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as New York Giants quarterback Eli Manning, the actress Katherine Heigl, and the jazz great Wynton Marsalis. He also speaks regularly to large corporate audiences at such companies as Credit Suisse, Condé Nast, and Campbell's. Alisa Bowman has collaborated on seven New York Times bestselling books. Her articles have appeared in Prevention, Family Circle, Women's Health, and many other national magazines.

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9781483003047

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Bill McGowan, founder and CEO of Clarity Media Group, is a two-time Emmy Award-winning correspondent who has reported more than seven hundred nationally televised stories and anchored hundreds of hours of news and information programming. During his twenty-five years in television, McGowan conducted hundreds of interviews with newsmakers, CEOs, celebrities, book authors and editors, attorneys, and famous athletes. Specializing in everything from hard-hitting investigative reports to feature lifestyle segments, his credits include ABC News 20/20 and CBS News 48 Hours. McGowan now uses that experience to coach and train on-air talent. As a media coach, McGowan trains everyone from corporate CEOs to celebrities to everyday job seekers. Among many others, his clients have included New York Giants quarterback Eli Manning, actress Katherine Heigl, jazz great Wynton Marsalis, chef Thomas Keller, fashion critics Nina Garcia and Tim Gunn, and singer and songwriter Kelly Clarkson. McGowan also speaks regularly to large corporate audiences at companies like Diageo, Conde Nast, Campbell's, IKEA, Teach for America, Time Inc., and Estee Lauder. Writer Alisa Bowman has been the collaborator on seven New York Times Bestsellers and her books have sold over two million copies.

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