Overview

You are not your business-and understanding that distinction could change everything. If reading a financial statement feels like cracking a foreign code, you're not alone. And you're not stuck. Pineapple and Profits: Why You're Not Your Business (And Why That Matters) is a practical, eye-opening guide for entrepreneurs and small business owners ready to take ownership of their financial future with clarity, confidence, and purpose. Drawing from their acclaimed workshop Investing in Your Future, transformational leadership consultant Kelly Townsend and financial literacy expert Peter Frampton guide you beyond day-to-day survival and into intentional, sustainable growth. This book helps you shift how you see your business, your numbers, and yourself-so decisions are rooted in insight, not guesswork. Inside this book, you'll learn how to: Confront and release limiting beliefs that keep your business stuck in scarcity Understand income statements and balance sheets without overwhelm Make confident, strategic decisions using real numbers-not assumptions Separate your identity from your business so both can thrive Build a healthy ""you and me"" business where teams share ownership and outcomes More than a finance book, Pineapple and Profits offers a fresh context for leadership-blending mindset, money, and meaning. Through a practical, accessible framework, you'll gain a clear pathway to building a business designed to support long-term success-for your company and for you. If you're ready to stop operating in survival mode and start leading with clarity and purpose, Pineapple and Profits will show you how.

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