Overview

Marketers don't need more data. Between keyword lists, search volumes, and backlinking opportunities, they need to unwind that data and make sense of it all. As customer behavior evolves, simple hacks and tricks aren't going to cut it if you want to get your content to Page One. In Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works, Ryan Brock and Toph Day teach you how to revolutionize your approach to organic content marketing. Pillar-Based Marketing aligns your strategies with how customers actually behave online. You'll eliminate the guesswork in building your content strategies and dramatically improve your search engine rankings. Once you understand the psychology of digital customers, you'll acquire qualified traffic, leads, and customers more efficiently than with traditional SEO methods. Reclaim your time with the practical strategies in Pillar-Based Marketing. Expand your approach from linear, keyword-focused methods and generate content that reliably gets you on Page One of search engine results.

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9781544539805

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Christopher Day is the CEO of Elevate Ventures. Over the last thirty years he has co-founded eight businesses in seven different sectors with multiple exits to Fortune 500 companies. He has been a part of over $600M in transactions across multiple sectors including artificial intelligence, SaaS, hardtech, broadband, entertainment, investment banking, and real estate. Ryan Brock founded the boutique content marketing agency Metonymy Media with no prior marketing or business experience. He grew Metonymy Media into a thriving agency driven by the power of the creative writer. Today, Ryan lives in Indianapolis with his wife, Kristen, and son, Charlie, where he serves as the Chief Solution Officer for DemandJump.

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