Overview

How does a banner go from 26 independent pharmacists in Atlantic Canada to 1100+ across the country and $3 billion in retail sales? With a bit of guts, powerful relationships with people around Canada, and a steadfast focus on what matters: making things better for their members. Calvin LeRoux, co-founder and long-time CEO of PharmaChoice Canada, recounts what led to those 26 independents banding together and the birth of a major player in the Canadian pharmacy industry. There would be some teething issues, of course-for example, the fact that their initial budget needed 40 pharmacies to sign on, not 26-but the results speak for themselves. The story of PharmaChoice Canada is one for the history books, and chapter one begins here: with one unpretentious salesman, his hardheaded pharmacist friends, their determined egalitarianism, and an idea that would end up so much bigger than any of them could have imagined.

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9781038361080

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Calvin LeRoux is uniquely positioned to tell this story; he lived right in the middle of it, shaping the future of PharmaChoice Canada with his imagination and his determination to see things through. But he's not here to hog the spotlight. PharmaChoice Canada was built by a lot of truly incredible people, and Calvin's brought as many of them to life as he can between these pages. Keep an eye out, he says, for his successor's sequel someday-the PharmaChoice Canada story isn't over yet!

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