Overview

For more than half a century, Nike has played a pivotal role in the evolution of design and innovation in sport, producing some of the most iconic footwear, apparel, and ad campaigns in industry history. With exclusive access to the Nike campus and through conversations with key members of the creative and leadership teams, author Sam Grawe delves deep into the company's internal design philosophy to reveal precisely what makes Nike such a global phenomenon. A one-of-a-kind, immersive visual survey, Nike: Better is Temporary celebrates the groundbreaking achievements that can result from the pursuit for perfection.

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9781838660512

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Reviews

"""An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike."" – Hypebeast ""The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more."" – Footwear News ""An unprecedented look behind the scenes."" – Design Week ""[Nike] demonstrates the core role that marketing and storytelling play at the sportswear brand."" – Creative Review ""The ultimate coffee-table book for the hypebeast you know and love."" – Glamour"

An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike. -Hypebeast The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more. -Footwear News An unprecedented look behind the scenes. -Design Week [Nike] demonstrates the core role that marketing and storytelling play at the sportswear brand. -Creative Review

'An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.' – HYPEBEAST 'The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more.' – Footwear News 'An unprecedented look behind the scenes.' – Design Week '[Nike] demonstrates the core role that marketing and storytelling play at the sportswear brand.' – Creative Review 'The ultimate coffee-table book for the hypebeast you know and love.' – Glamour

An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike. - Hypebeast The book takes a deep dive into the approach Nike takes when it came to creating its industry-defining products, along with showcasing previously-unseen designs, prototypes, insider stories, and more. - Footwear News An unprecedented look behind the scenes. - Design Week [Nike] demonstrates the core role that marketing and storytelling play at the sportswear brand. - Creative Review

Author Information

Sam Grawe is a writer, editor, creative director, and brand consultant based in the San Francisco Bay Area. He was previously global brand director for Herman Miller, where he lead integrated brand marketing and communications across a variety of platforms and media. Prior to this, he served as editor-in-chief of Dwell magazine.

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