Overview

You don't need another plan you'll never open. You need a page you can run. This book replaces planning theatre with a working system you can read in a minute and execute for the next 90 days. If you're tired of meetings that produce eloquence but not evidence, you're in the right place. What's inside is practical and unsentimental: define the customer's pain in plain language, craft a promise you can keep, price with spine, pick fewer channels and make them work, and run a weekly cadence that compounds progress. You'll learn to build a **one page business plan**, convert it into a **90 day execution plan**, and hold a simple **operating cadence** that keeps teams calm and focused. Clear templates walk you through **offer and pricing model** choices, **channels and funnel design**, and the few KPIs that actually predict outcomes. You'll set a lightweight **risk register template**, understand **unit economics explained** in one line, and stop drowning in dashboards. This is for founders, operators, and small teams who want strategic clarity without corporate theatre. Expect fewer priorities, stronger promises, and a scoreboard that tells the truth. By the final chapter, you'll know exactly what to do next Monday-and what to stop doing. If you've been searching for **simple business strategy** and **strategic planning for small business** that respects your time and ambition, start here.

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