Overview

You don't need a moonshot. You need a loop. This book shows how small, closed-loop experiments-run every week-create momentum you can feel and results you can measure. If you're tired of opinions winning over evidence, if dashboards don't change what anyone does on Monday, this is your operating system. Built for product leaders, marketers, founders, and operators, it turns messy ambition into a clear cadence: test → learn → scale. You'll design a living **hypothesis backlog**, choose a sharp **North Star metric**, and connect **input metrics vs output metrics** so effort flows to what truly moves the needle. With plain-English tools for **A/B testing basics**, **weekly growth sprints**, and **data hygiene for startups**, you'll stop guessing and start compounding. - Learn a pragmatic **experimentation framework** that fits inside real calendars and limited capacity - Build **growth loops** across acquisition, activation, and retention-so small wins don't leak away - Apply a **product growth strategy** that treats evidence as culture, not theatre - See how **compounding small wins** outpace sporadic big bets-and how to scale what works without the noise By the final chapter, you'll have a working system: a weekly ritual that ships meaningful improvements, a scorecard that drives decisions, and a flywheel that gets easier to push every cycle. If you want progress you can prove, start here-and make next week smarter than last week.

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