Overview

A person’s hair may be likened to the top of a mountain. But while mountaintops are often shrouded from our eyes by clouds around them, a person’s top is almost always visible—especially in latitudes that have given up the daily use of bonnets, hats and headscarves. Hence the understandably heavy pressure on people’s heads—to get the hair just right. Over the course of several decades, photographer Peter Gaechter shot a wide array of hairdos for Zürich hairdresser Elsässer Pour Dames, tracking the changes in—and revivals of —hairstyles in late 20th-century Switzerland. The present publication brings together a selection of his photographs from the catalogues on display at these upmarket salons, showing the latest hairstyle trends from the 1970s to the 1990s. These sculpturesque cuts and coiffures, which were to be reproduced à l’identique on the customers’ heads, were also telltale signs of the times. Whether a punk or “Cold War Kids” cut, a “five-finger” blow-dry, feathery “Charlie’s Angels” wings or “Old Hollywood” coiffure—the multifarious hairstyles of local beauties, “It girls” and actresses featured in this book reflect the “why not?” whateverism of liberal consumer culture as well as concrete changes in society, e. g. in the sudden apparition of a clunky cell phone included in the picture frame as a pixie cut accessory. Gaechter’s photographs also hark back to an age in which photography was still infused with a spirit of professionalism. There are no snapshots here, no affectations of an amateur aesthetic, no strategically trashy elements—Gaechter's pictures target a clientele aspiring to distinction, as could once be said of the photographer’s craft as well.

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9783906803838

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Reviews

"In 1984, Bettina Clahsen and Peter Gaechter founded the Gaechter+Clahsen photographic studio in Z�rich, Switzerland. One of their most frequently shot subjects was the creations of hairdresser Els�sser Pour Dames and her ""Cold War Kids"" cuts, ""five-finger"" blow-drys and ""Old Hollywood"" coiffures. Collected here in the sleek, refined F�nf Finger F�hn Frisur, Gaechter and Clahsen's photographs document the transformation of hairstyle trends in the late 20th-century, which seem to reflect the blas� liberalism of the time.-- ""TANK Magazine"""

In 1984, Bettina Clahsen and Peter Gaechter founded the Gaechter+Clahsen photographic studio in Zurich, Switzerland. One of their most frequently shot subjects was the creations of hairdresser Elsasser Pour Dames and her Cold War Kids cuts, five-finger blow-drys and Old Hollywood coiffures. Collected here in the sleek, refined Funf Finger Foehn Frisur, Gaechter and Clahsen's photographs document the transformation of hairstyle trends in the late 20th-century, which seem to reflect the blase liberalism of the time.-- TANK Magazine

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