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9783775746670

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"He describes the strategy, design concept and point of view behind each of the campaigns and the work he created, whether it be the DKNY mural with a bird's-eye view of New York City; Hanes Hosiery ads with Tina Turner, where she shows off her famous legs, or the Bklyn Arena Media Wall, a massive digital billboard.--Lockwood Lisa ""WWD"""

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PETER ARNELL (*1958, Brooklyn, New York) started his career working in the offices of Robert A.M. Stern and Michael Graves before designing and editing over twenty books on contemporary architecture, art, and photography for Rizzoli International Publications. He began specializing in design, branding, and product development with the founding of Arnell/Bickford in 1980. A twenty-year retrospective of his work Made in Brooklyn was published in 1996, and his New York Times best seller, Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand appeared in 2010.

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