Persuasive Signs: The Semiotics of Advertising
Author:   Ron Beasley ,  Marcel Danesi
Publisher:   Walter de Gruyter & Co
Volume:   v.4
ISBN:  

9783110173413


Pages:   204
Publication Date:   09 October 2002
Format:   Paperback
Availability:   Out of stock   Availability explained


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Persuasive Signs: The Semiotics of Advertising


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Overview

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviours by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This text looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic and digital form.

Full Product Details

Author:   Ron Beasley ,  Marcel Danesi
Publisher:   Walter de Gruyter & Co
Imprint:   Mouton de Gruyter
Volume:   v.4
Dimensions:   Width: 15.50cm , Height: 1.20cm , Length: 23.00cm
Weight:   0.313kg
ISBN:  

9783110173413


ISBN 10:   3110173417
Pages:   204
Publication Date:   09 October 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcei Danesi is Professor at the University of Toronto, Canada.

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