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OverviewFull Product DetailsAuthor: Robert H. Gass (California State University, Fullerton, USA) , John S. Seiter (Utah State University, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Edition: 7th edition Weight: 0.453kg ISBN: 9780367533199ISBN 10: 0367533197 Pages: 500 Publication Date: 07 April 2022 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPreface Acknowledgements 1 Why Study Persuasion? 2 What Constitutes Persuasion? 3 Attitudes and Consistency 4 Credibility 5 Communicator Characteristics and Persuasion 6 Conformity and Influence in Groups 7 Language and Persuasion 8 Nonverbal Influence 9 Structuring and Ordering Persuasive Messages 10 Compliance Gaining 11 Sequential Persuasion 12 Deception 13 Motivational Appeals 14 Visual Persuasion 15 Esoteric Forms of Persuasion 16 The Ethics of Persuasion Author Index Subject IndexReviewsAuthor InformationRobert H. Gass (Ph.D. University of Kansas) is Professor Emeritus of Communication Studies at California State University, Fullerton. His areas of expertise include argumentation, persuasion, social influence, and compliance gaining. Dr. Gass has published two texts and one edited text (with co-author John S. Seiter) and over 70 scholarly articles, book chapters, published conference proceedings, and professional papers. His text with John S. Seiter, Persuasion: Social Influence and Compliance Gaining, is the best-selling persuasion text in the field of communication studies. Among the awards he has received are Distinguished Faculty Member, Faculty Recognition Award for Scholarly and Creative Activity, multiple Annual Author awards, and Outstanding Scholarship and Creativity Award. He has also done consulting work for the California Dairy Council, the California Dietetic Association, and Caltrans. John S. Seiter (Ph.D. University of Southern California) is Distinguished Professor of Communication Studies in the Department of Communication Studies and Philosophy at Utah State University. His research focuses broadly on persuasion and specifically on topics such as political aggression, effective approaches to compliance gaining, deception, nonverbal influence, and persuasion in hospitality contexts. His work has been recognized by over ten Top Paper awards at both regional and national conferences. He has coauthored and coedited several books, including Persuasion: Social Influence and Compliance Gaining (now in its seventh edition) and Nonverbal Communication in Political Debates. Previously, Dr. Seiter was recipient of his university’s Lifetime Achievement and Professor of the Year awards. Tab Content 6Author Website:Countries AvailableAll regions |