Persuasion in Society
Author:   Jean G. Jones (Edinboro University, USA) ,  Andi McClanahan ,  Joseph Sery
Publisher:   Taylor & Francis Ltd
Edition:   4th edition
ISBN:  

9780367615727


Pages:   366
Publication Date:   29 March 2022
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Persuasion in Society


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Full Product Details

Author:   Jean G. Jones (Edinboro University, USA) ,  Andi McClanahan ,  Joseph Sery
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   4th edition
Weight:   0.692kg
ISBN:  

9780367615727


ISBN 10:   036761572
Pages:   366
Publication Date:   29 March 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Part 1: Understanding Persuasion 1. The Study of Persuasion 2. Globalized View of Persuasion 3. The Psychology of Persuasion 4. The Ethics of Persuasion Part 2: Approaches to Persuasion 5. Coactive Persuasion 6. Verbal and Nonverbal Elements of Persuasion 7. Framing Persuasive Messages 8. Argumentation and Persuasion 9. Cognitive Shorthands Part 3: Contexts of Persuasion 10. Persuasive Campaigns 11. Advertising and Persuasion 12. Political Campaigning 13. Social Movements and Persuasion 14. Conflict and Negotiation

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Author Information

Jean G. Jones is Professor Emeritus of Communication at Edinboro University of Pennsylvania. Andi McClanahan is a Professor of Communication at East Stroudsburg University of Pennsylvania. Joseph Sery is an Assistant Professor of Communication at Christopher Newport University.

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