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9781469061603

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Anyone in a role that requires advocacy and influence would benefit from the practical advice Mark Rodgers offers in Persuasion Equation. -- Steve King, executive director of the University of Wisconsin School of Business My educated guess is that there are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations. Mark Rodgers talks about something else that's just as important, though: how to conduct yourself with grace and integrity when things don't go your way. -- Daniel H. Pink, bestselling author of To Sell Is Human Rodgers, principal partner of the Peak Performance Business Group, arms readers with the powers of persuasion to land that new client or elusive promotion...Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to 'yes' in the corporate world. -- Publishers Weekly

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Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops, and averages more than two hundred presentations a year. He is the author of Accelerate the Sale! and pens the Persuasion Matters blog. Don Hagen is a professional voice-over actor and narrator. His voice can be heard in radio and television commercials, documentaries, museum audio guides, award shows, television sponsor credits, and award shows nationwide. He is a well-known audiobook narrator who has narrated hundreds of works, including Gordie Howe's Mr. Hockey and A Bad Day on the Romney Campaign by Gabriel Schoenfeld, as well as classics such as Tuesdays with Morrie and The Great Gatsby.

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