Persuasion-Advances Through Meta-Analysis
Author:   Allen ,  Raymond W. Preiss
Publisher:   Hampton Press
ISBN:  

9781572730670


Pages:   304
Publication Date:   31 May 1996
Format:   Paperback
Availability:   To order   Availability explained
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Persuasion-Advances Through Meta-Analysis


Overview

This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.

Full Product Details

Author:   Allen ,  Raymond W. Preiss
Publisher:   Hampton Press
Imprint:   Hampton Press
Weight:   0.333kg
ISBN:  

9781572730670


ISBN 10:   1572730676
Pages:   304
Publication Date:   31 May 1996
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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