Overview

Personality has determined the winner of the last twenty-two U.S. presidential elections-and it will decide who wins in 2020. The Greeks had a word for it 'Charisma.' In the theatre we call it 'Stage Presence.' JFK had it, so did Ronald Reagan and Barack Obama. Nixon did not. The jury is still out on whether Donald Trump can be saved by his own version. Merrick has put together an excellent guide to understanding politics and human nature as well, which I will be eagerly sharing with my media and politics students. - Jon-Christopher Bua, White House Correspondent, Talk Media News and Adjunct Professor, The Catholic University of America In U.S. presidential elections, Americans are engaged in the time-honored tradition of judging candidates by their personalities. It may sound unwise to pick the future leader of the free world based on personality traits rather than platforms, policies, and ideology, but that is exactly what Americans do. In fact, personality explains the results of the last twenty-two U.S. elections going all the way back to 1932. Personality expert Merrick Rosenberg and co-author Richard Ellis have developed an unprecedented system that reveals the pattern of who takes the White House and why. In this exploration of U.S. presidential elections, you'll uncover the unique characteristics of Eagles (Donald Trump and Franklin D. Roosevelt), Parrots (Bill Clinton and Ronald Reagan), Doves (Dwight D. Eisenhower and Jimmy Carter), and Owls (George H.W. Bush and Richard Nixon) who occupied the Oval Office. You'll discover that no matter what is happening in the world and what the candidates propose, nothing stops certain personalities from winning elections.

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