Personality, Design and Marketing: Matching Design to Customer Personal Preferences
Author:   Gloria Moss
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032837949


Pages:   138
Publication Date:   24 June 2024
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $67.99 Quantity:  
Add to Cart

Share |

Personality, Design and Marketing: Matching Design to Customer Personal Preferences


Add your own review!

Overview

Full Product Details

Author:   Gloria Moss
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.260kg
ISBN:  

9781032837949


ISBN 10:   1032837942
Pages:   138
Publication Date:   24 June 2024
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

Gloria Moss, the editor and author of several chapters in this volume, has a unique understanding of the impact of gender and nationality on graphic, product and web design and the steps organisations need to take to maximise design for end-users. She is a fellow of the Chartered Institute of Personnel and Development (CIPD) and currently holds the position of Professor of Marketing and Management at Buckinghamshire New University. Previously, Gloria has held senior positions in human resources and training and development at Courtaulds Acetate and Eurotunnel. Clients for consultancy on marketing and unconscious bias have included M&S, BT, Bounty, Ford, 02, Bayer and Allen and Overy.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now