Overview

From Style Rookie to Style Bubble, personal style blogs exploded onto the scene in the mid-2000s giving voice to young and stylish writers who had their own unique take on the seasonal fashion cycle and how to curate an individual style within the shifting swirl of trends. Personal Style Blogs examines the history and rise of style blogging and looks closely at the relationship between bloggers and their (frequently anonymous) readers as well as the response of the fashion industry to style bloggers’ amateur and often unauthorized fashion reportage.   The book charts the development of the style blogosphere and its transformation from an alternative, experimental space to one dominated by the fashion industry. Complete with examples of several famous fashion bloggers, such as Susie Lau, Rumi Neely, and Tavi Gevinson, the author explores notions of individuality, aesthetics, and performance on both sides of the digital platform. Findlay asks: what can style blogging teach us about women’s writing and the performance of a private self online? And what drives style bloggers to carve a space for themselves online?  

Full Product Details

9781783208340

Table of Contents

Reviews

Extremely valuable in tracing the evolution of personal style blogging up until the present day and in depicting how fashion media has been revolutionising itself through a discursive process. . . . An exciting read for students, professionals as well as academics interested in the fields of fashion, media, blogging, digital transformation and creative work more generally. --LSE Review of Books Findlay traces the origins of fashion weblogs at the turn of the century and puts them all in the context of history and the fashion industry. It's a remarkable analysis, properly referenced throughout, and highly recommended to those trying to navigate and understand the fashion blogosphere. . . . Such is the depth of Findlay's research that she even looks at the original rise in photography in fashion magazines under Thomas Conde Nast. . . . [She] convincingly argues that blog communities are a valid social entity, one that the industry should accept as being here to stay. --Lucire

Extremely valuable in tracing the evolution of personal style blogging up until the present day and in depicting how fashion media has been revolutionising itself through a discursive process. . . . An exciting read for students, professionals as well as academics interested in the fields of fashion, media, blogging, digital transformation and creative work more generally. --LSE Review of Books

Author Information

Rosie Findlay is a lecturer in cultural and historical studies at London College of Fashion, University of the Arts London. 

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