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OverviewPersonal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond. Full Product DetailsAuthor: Sara Kelly (National University, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138218468ISBN 10: 1138218464 Pages: 230 Publication Date: 26 April 2017 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsTable of Contents Chapter 1 1 The Changing Employment Marketplace Chapter 2 Creativity and Entrepreneurship Chapter 3 Branding Basics Chapter 4 Make It Personal Chapter 5 Your Story and Your Audience Chapter 6 Claim Your Name Chapter 7 Create Content Chapter 8 Distribute Content Chapter 9 Skills and Techniques Chapter 10 Measure and Manage Your Brand Chapter 11 The Branded Life ResourcesReviewsCreativity is the commodity of the future. Technology has led to a seismic change in the types of work and the types of workers in the creative economy. Sara Kelly perfectly captures the essence of a 'Creative Professional' in this very important and timely book. -Linda Bloss-Baum, Adjunct Instructor, American University, USA Creativity is the commodity of the future. Technology has led to a seismic change in the types of work and the types of workers in the creative economy. Sara Kelly perfectly captures the essence of a 'Creative Professional' in this very important and timely book. -Linda Bloss-Baum, Adjunct Instructor, American University, USA Creativity is the commodity of the future. Technology has led to a seismic change in the types of work and the types of workers in the creative economy. Sara Kelly perfectly captures the essence of a 'Creative Professional' in this very important and timely book. -Linda Bloss-Baum, Adjunct Instructor, American University, USA Author InformationSara Kelly, EdD, is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism. Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the long-time executive editor of the Philadelphia Weekly and the editor of In Pittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, the New York Times Book Review, Men’s Health, Town and Country, and Utne Reader. Tab Content 6Author Website:Countries AvailableAll regions |
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