Overview

Embark on a captivating journey through the evolution of luxury markets with this insightful analysis. Delve into the historical roots of iconic brands and their enduring strategies for maintaining prestige amidst modern challenges. From the impact of social media to the rise of accessible luxury, discover how brands like Rolex and Porsche have adapted, solidifying their positions as pioneers in the ever-changing landscape of luxury. Explore the post-pandemic implications for luxury brands and gain a deeper understanding of the timeless principles that shape consumer perceptions of luxury. This book offers a comprehensive exploration of the forces driving the luxury market, making it essential reading for scholars, practitioners, and enthusiasts alike.

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