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OverviewHow do you write a press release? What do you do to prepare to be interviewed by the press? How can you get perfect PR without spending a fortune? This book attempts to provide the answers. It shows the reader how to plan PR activities and how to promote the message you want to give about your company. Full Product DetailsAuthor: Iain MaitlandPublisher: Cengage Learning EMEA Imprint: Cengage Learning EMEA Dimensions: Width: 18.90cm , Height: 1.50cm , Length: 25.00cm Weight: 0.367kg ISBN: 9781861522214ISBN 10: 1861522215 Pages: 256 Publication Date: 24 September 1998 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Out of Print Availability: Out of stock ![]() Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |