Perception and Imaging: Photography--A Way of Seeing (Revised)

Author:   Richard D Zakia (Professor Emeritus, Rochester Institute of Technology)
Publisher:   Focal Press
Edition:   4th
ISBN:  

9781299137028


Pages:   423
Publication Date:   24 April 2013
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Perception and Imaging: Photography--A Way of Seeing (Revised)


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Overview

How do you experience a photograph? What do you want a viewer to feel when they look at your image? Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

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Author:   Richard D Zakia (Professor Emeritus, Rochester Institute of Technology)
Publisher:   Focal Press
Imprint:   Focal Press
Edition:   4th
ISBN:  

9781299137028


ISBN 10:   1299137024
Pages:   423
Publication Date:   24 April 2013
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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