Overview

In an era where digital transformation shapes business, prioritizing people-centered digital technology fosters ethical and sustainable practices. This approach emphasizes designing technologies that respect human rights, promote inclusivity, and consider environmental and social impacts. By prioritizing the people within digital innovation, organizations can build trust, enhance stakeholder well-being, and drive long-term value creation. This shift addresses growing concerns about data privacy, algorithmic bias, and digital exclusion while aligning with goals of corporate responsibility and sustainable development. People-Centered Digital Technology for Ethical and Sustainable Business Practices explores the impact of digital technology on sustainable business development. It examines the use of ethical frameworks to improve technological development, promote social welfare, create new business models, and enhance human-technology interactions. This book covers topics such as human capital, machine learning, and ethics and law, and is a useful resource for business owners, engineers, academicians, researchers, and data scientists.

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Sandra Castro-González is Associate Professor in the Department of Business Organization and Marketing at the Universidade de Santiago de Compostela. She completed her BA in Business Administration in 2013 and a Master’s Degree in Business Management in 2014, both from the Universidade de Santiago de Compostela. In 2017, she completed her PhD in Economics and Business at the same institution. Her research primarily focuses on consumer behavior, corporate social responsibility and sales management. Her publications include contributions to prominent journals such as the Corporate Social Responsibility and Environmental Management, Sustainable Production and Consumption, Current Psychology, Journal of Cleaner Production, or Social Responsibility Journal; she has also attended a number of national and international conferences. Lucía Rey-Ares is Associate Professor in the Department of Financial Economics and Accounting at the Universidade de Santiago de Compostela. She completed her BA in Economics in 2012 and a Master’s Degree in Business Management in 2013, both from the Universidade de Santiago de Compostela. In 2018, she completed her PhD in Economics and Business at the same institution. She belongs to the Interuniversity Research Center Economics and Business Administration for Society (ECOBAS). Her research primarily focuses on household finance, with particular emphasis on household saving and investment decisions, financial literacy, and financial vulnerability. Her publications include contributions to leading journals such as the International Journal of Bank Marketing, Journal of Cleaner Production, and Journal of Economic Surveys, among others. In addition, she has presented papers at various national and international conferences and has actively contributed to a range of research projects and contracts.

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