Overview

Public relations coverage with an emphasis on ethics and contemporary, real-world applications. Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary PR work in the changing landscape of the 21st century. Seitel's writing combines a real-life approach that marries his experience in the field with a light-hearted, energetic prose style. Now in its 14th Edition, the text has been thoroughly updated to include recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations. For courses in public relations. Pearson eText is an easy-to-use digital textbook that you can purchase on your own or instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you -- even offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like. NOTE: This ISBN is for the Pearson eText access card. Pearson eText is a fully digital delivery of Pearson content. Before purchasing, check that you have the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.

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9780135641484

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About our author Fraser P. Seitel is a veteran of 5 decades in the practice of public relations, beginning, he claims, as a child. In 2000, PR Week magazine named Mr. Seitel one of the 100 Most Distinguished Public Relations Professionals of the 20th Century. In 1992, after serving for a decade as senior vice president and director of public affairs for The Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world's largest public affairs firm, Burson-Marsteller. Mr. Seitel has been a regular guest on television and radio, appearing on a variety of programs on the Fox News Network and CNN, ABC's Good Morning America, CNBC's Power Lunch, as well as on MSNBC, Fox Business Network, the Fox Radio Network, and National Public Radio. Mr. Seitel has counseled hundreds of corporations, hospitals, nonprofits, associations and individuals in the areas for which he had responsibility at Chase: media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting. Mr. Seitel is an internet columnist at odwyerpr.com and a frequent lecturer and seminar leader on communications topics. He is also an adjunct professor at New York University's School of Professional Studies. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students. After studying and examining many texts in public relations, he concluded that none of them was exactly right. Therefore, in 1980, he wrote the 1st edition of The Practice of Public Relations to give students a feel for how exciting this field really is. In 4 decades of use at hundreds of colleges and universities, Mr. Seitel's book has introduced generations of students to the excitement, challenge, and uniqueness of the practice of public relations.

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