Overview

A one-stop resource for understanding the rapidly changing world of college sports in this revolutionary era of lucrative Name, Image and Likeness (NIL) deals and television-driven conference realignment. Today's athletically gifted high school students are entering an intercollegiate sports landscape that is dramatically different from the one in which college athletes competed a decade ago. In some cases, college athletes are offering their services to the highest bidder and receiving millions of dollars annually. How has paying college athletes changed major college sports like football and basketball? What are the leading arguments for and against rewarding college athletes financially? With Congress and American courts both weighing in on the issue, what does the future of college sports look like? This book answers all those questions and more, presenting a thorough exploration of the evolution and future of college sports in the USA.

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9798765119969

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Author Information

Jimmy Sanderson is Associate Professor and Sport Management Program Director in the Department of Kinesiology and Sport Management at Texas Tech University, USA. His research centers on social media and its influence in sport, along with health and family issues in sport.

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