Pay Per Click Search Engine Marketing for Dummies
Author:   Peter Kent
Publisher:   John Wiley & Sons
ISBN:  

9786610856213


Pages:   386
Publication Date:   01 January 2006
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Pay Per Click Search Engine Marketing for Dummies


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Overview

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to* Use the right keywords to trigger your ads* Figure your breakeven point* Write ads that reach your customers* Calculate return on investment* Use geo targeting* Track your ad results

Full Product Details

Author:   Peter Kent
Publisher:   John Wiley & Sons
Imprint:   John Wiley & Sons
ISBN:  

9786610856213


ISBN 10:   6610856214
Pages:   386
Publication Date:   01 January 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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