Pay Per Click Search Engine Marketing for Dummies
Author:   Peter Kent (Consultant)
Publisher:   For Dummies
ISBN:  

9781280856211


Pages:   368
Publication Date:   01 January 2006
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Pay Per Click Search Engine Marketing for Dummies


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Overview

Plan and launch your PPC campaign and keep track of its progressIf you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.Discover how toUse the right keywords to trigger your adsFigure your breakeven pointWrite ads that reach your customersCalculate return on investmentUse geo targetingTrack your ad results

Full Product Details

Author:   Peter Kent (Consultant)
Publisher:   For Dummies
Imprint:   For Dummies
ISBN:  

9781280856211


ISBN 10:   1280856211
Pages:   368
Publication Date:   01 January 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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