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Author:   Jack M. Kaplan ,  Anthony C. Warren
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Edition:   3rd Revised edition
Dimensions:   Width: 20.30cm , Height: 1.50cm , Length: 25.10cm
Weight:   0.686kg
ISBN:  

9780470169698

ISBN 10:   0470169699
Pages:   432
Publication Date:   08 September 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

PART ONE: GETTING STARTED AS AN ENTREPRENEUR Chapter 1: What is an Entrepreneur? Chapter 2: The Entrepreneurial Process Chapter 3: The Art of Innovation-Developing Ideas and Business Opportunities Chapter 4: Analyzing the Market, Customers, and Competition Chapter 5: Writing the Winning Business Plan Chapter 6: Setting Up the Company PART TWO: MONEY SOURCES - FINDING AND MANAGING THE PROCESS Chapter 7: Bootstrapping and Financing the Closely Held Company Chapter 8: Equity Financing for High Growth Chapter 9: Managing the Money PART THREE: IMPLEMENTATION Chapter 10: Discovering Value in Intellectual Property: The Competitive Edge Chapter 11: Business Models and the Power of Information Chapter 12: Managing the Team PART FOUR: COMMUNICATING AND EXITING Chapter 13: Communicating the Opportunity and Making a Presentation Chapter 14: Scaling and Exiting the Venture

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