Patron Engagement and Marketing Products and Services for Public Libraries
Author:   Marshall Breeding
Publisher:   American Library Association
ISBN:  

9780838938195


Pages:   48
Publication Date:   02 March 2022
Format:   Paperback
Availability:   Not yet available   Availability explained
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Patron Engagement and Marketing Products and Services for Public Libraries


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Full Product Details

Author:   Marshall Breeding
Publisher:   American Library Association
Imprint:   ALA Editions
Dimensions:   Width: 21.60cm , Height: 0.80cm , Length: 27.90cm
Weight:   0.062kg
ISBN:  

9780838938195


ISBN 10:   0838938191
Pages:   48
Publication Date:   02 March 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Chapter 1 – Introduction: Technologies Supporting Library Marketing and Outreach Chapter 2 – Making Contact General or Topical Newsletters Modular Content Segmentation The Role of the Integrated Library System ILS Patron Records: Core Data for Patron Interactions Security: Comprehensive Encryption Patron Data Sources Patron Registration Communication Channels Library Use and Performance Data Chapter 3 – Privacy Concerns Storage and Transmission Data Collection and Retention Chapter 4 – Assembling a Patron Engagement Ecosystem Vendor Products to Support Outreach and Marketing Major Products Notes Chapter 5 – Additional Resources Additional Resources on Library Marketing Related Articles by the Author

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Author Information

"Marshall Breeding is an independent consultant, speaker, and author. He is the creator and editor of the Library Technology Guides website, editor of Smart Libraries Newsletter, and a columnist for Computers in Libraries. He has authored the annual ""Automation Marketplace"" feature published most recently in American Libraries. He has also edited or authored several books, including Cloud Computing for Libraries. Formerly the director for innovative technology and research for the Vanderbilt University Library, he regularly teaches workshops and gives presentations internationally at library conferences."

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