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Full Product Details

Author:   John Grant ,  Charlie Ashworth ,  Henri J. A. Charmasson ,  Trevor Baylis
Publisher:   John Wiley & Sons Inc
Imprint:   For Dummies
Dimensions:   Width: 18.50cm , Height: 2.00cm , Length: 23.10cm
Weight:   0.658kg
ISBN:  

9780470519974

ISBN 10:   0470519975
Pages:   352
Publication Date:   28 March 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Forewords. Introduction. Part I: Covering Your Assets: Intellectual Property Basics. Chapter 1: Examining the Tools in Your IP Box. Chapter 2: Protecting Your Intellectual Property. Chapter 3: Dealing with Professionals and Picking Up the Tab. Part II: Patenting Your Product. Chapter 4: Understanding Patents and How They Work. Chapter 5: Testing the Water Before You Apply for a Patent. Chapter 6: Conducting a Patent Search. Chapter 7: Preparing Your Patent Application. Chapter 8: Filing Your Patent Application. Chapter 9: Prosecuting Your Patent Application. Chapter 10: Entering the Home Stretch: Getting Your Patent Granted. Part III: Knowing Your Copyright. Chapter 11: Protecting Your Designs. Chapter 12: Entering the Whimsical World of Copyright. Chapter 13: Untangling Ownership Issues. Part IV: Making Your Mark: Protecting Your Brand Identity. Chapter 14: Solving Your Identity Crisis. Chapter 15: Creating the Next Household Name. Chapter 16: Conducting an Availability Search. Chapter 17: Establishing and Registering Your Trade Marks. Part V: Exploiting and Enforcing Your IP Rights. Chapter 18: All Abroad: Protecting Your IP Rights in Other Countries. Chapter 19: Making ’em Pay: Licensing Your IP Rights. Chapter 20: Nailing the Bad Guys (The Infringers). Part VI: The Part of Tens. Chapter 21: Ten Patent Application Pitfalls. Chapter 22: Ten Common Copyright Questions. Chapter 23: Ten Naming Blunders to Avoid. Chapter 24: Ten Great IP Resources. Appendix: Sample Patent Applications. Index.

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Author Information

John Grant is a UK and European Patent and Trade Mark Attorney with over 35 years experience of intellectual property rights. Charlie Ashworth is an Intellectual Property Manager and an Associate of the Chartered Institute of Patent Attorneys. Henri Charmasson is a US Patent Attorney specialising in Intellectual Property.

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