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9783031404382

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Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada. He has to his credit 71 books on business management and over 400 research papers. Dr Rajagopal has been conferred with the highest civilian award of Government of India in the field of Education in January 2023. The award is given to the citizens of India working at overseas destinations. Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored 24 books, 17 case studies, and more than 45 research papers of national and international repute.

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