Overview

"A complete reference book on contemporary Italian fashion photography This project is born from the will to celebrate Italian fashion photography and begins the first phase in selecting and cataloging of professionals over a time period of two years. The intent of this work is to bring togeather the relevant professionals in the sector in a paper based archive which will become a consultation tool for agencies, creative studios and those passionate about the sector. From the point of view of selected photographers, the publication becomes an additional support for their promotion and visibility. ""The photo archive"" is the visual concept of this publication, which is notable from the typografic composition (simple and technical), the clean and serial layout (it gives relevance to the photographs) and from the alphabetic division (which reminds and recalls the abecedary and from where the title took inspiration)."

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9788857251486

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Pablo Arroyo, creative, art director and photographer, was born in 1975 in Mexico City, where he studied history of art, silkscreen, etching. He moved to Italy in the early 1990s where he studied graphic design, photography and history of art at the Istituto Europeo di Design in Milan. After a short period as a graphic designer for Italian Vogue, he started working as a full time photographer, contributing with Italian and international magazines, developing catalogues and campaigns for brands such as Alexander Mc Queen, Gucci, Trussardi, Valentino to name a few. In 2009 he developed and launched his first independent magazine/project in Paris, before starting working as an art director, helping brands develop their image. Photographer since 1998, he was Creative Director/Editor in Chief of L'Officiel Hommes Paris (2015-2019) and of L'Officiel Hommes Italia (2011-2015).

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