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""Dissecting the Engine Behind Pang Donglai's Retail Phenomenon 层层剖析胖东来商业奇迹背后的驱动力 In the fiercely competitive retail industry, Pangdonglai started as a small tobacco hotel and has grown through numerous obstacles to become a retail giant praised by countless consumers and admired by peers. This book deeply analyzes the growth trajectory of Pangdonglai, starting from the founder Yu Donglai's difficult early entrepreneurship, to his bold innovation in management, introduction of advanced management models, creation of ultimate service experiences, and then his persistence and transformation in the face of market shocks. In the book, there are not only glorious moments of mall expansion and soaring performance, but also a deep interpretation of the unique corporate culture of Pangdonglai, such as high salary and benefits, employee care, and customer-oriented philosophy. What exactly is the core competitiveness of Pangdonglai? What should we learn from Pang Dong and Yu Dong? What is the secret to winning that Fat Dong has practiced? 在竞争激烈的零售行业，胖东来从一家小小的烟酒店起步，一路披荆斩棘，成长为令无数消费者赞誉、同行敬仰的零售巨头。 本书深度剖析了胖东来的成长脉络，从创始人于东来早期艰难创业讲起，到其在经营中大胆革新，引入先进管理模式，打造极致服务体验，再到面对市场冲击时的坚守与转型。书中不仅有商场扩张、业绩飙升的辉煌时刻，更有对胖东来独特的企业文化，如高薪资福利、员工关怀、顾客至上理念的深度解读。 究竟什么才是胖东来的核心竞争力？我们应该向胖东来、于东来学习什么？胖东来练就的制胜秘诀又是什么？

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9787559494474

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