Overview

Written by Tiger Pan, winner of Red Dot Design Award, iF Design Award, International Design Excellence Awards and Pentawards, this book gives a systematic introduction to the background knowledge and practical application of packaging illustration design, also covering common forms of expression and design techniques. A number of excellent designers and illustrators were also invited to share their experience via highly referential case analysis. With a total of 75 pieces of exquisite packaging illustration designs presented, this book integrates theoretical knowledge with design practice to provide the readers with an insight into the magical world of packaging illustration art.

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9781912268641

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Tiger Pan, the chief designer of Tiger Pan Packaging Design Lab., vice president of Shenzhen Illustrator Association, visiting professor of ten design schools in China, and designer of the year of dog stamp collection for the United Nations. Tiger Pan is the winner of the Red Dot Design Award, iF Design Award,International Design Excellence Awards and Pentawards, although known for his particular character and small output. He is an advocate of practical design and firmly believes that products are the best proof of design value. Tiger Pan's design is always seeking a delicate balance between aesthetics and technology. During the past 20 years, he has cooperated with a number of high-end consumer brands including Wang Lao Ji, Wuliangye, Snow Beer, Six Walnuts, Haoxiangni Jujube, Niulanshan, and Changyu. Leading with speed and passion, he promotes the aesthetic evolution and value upgrading of products on a constant basis and is also known as a craftsman with both aesthetic spirit and commercial value.

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