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9780226121277

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"""This book persuasively addresses one of the key questions in modern history: how human experience has been reshaped by mass marketing. It includes but goes beyond attention to advertising, to a fascinating exploration of technology's impact on products and packaging, and how the result has transformed sensory response. A groundbreaking effort."" -Peter N. Stearns, author of The Industrial Revolution in World History"

This book persuasively addresses one of the key questions in modern history: how human experience has been reshaped by mass marketing. It includes but goes beyond attention to advertising, to a fascinating exploration of technology's impact on products and packaging, and how the result has transformed sensory response. A groundbreaking effort. -Peter N. Stearns, author of The Industrial Revolution in World History

Author Information

Gary S. Cross is distinguished professor of modern history at Pennsylvania State University and the author of many books, including An All-Consuming Century: Why Commercialism Won in Modern America and The Playful Crowd: Pleasure Places in the Twentieth Century. Robert N. Proctor is professor of history of science at Stanford University and the author of many books, including Racial Hygiene: Medicine Under the Nazis and Value-Free Science? Purity and Power in Modern Knowledge.

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