Overview

No one could have predicted how Amazon would grow since its founding in 1994? or even ten years ago. Due to the company's own upward trajectory and the impact of COVID-19 on eCommerce, Amazon is now integral to our everyday lives, forever changing how we shop for goods like clothes, technology, and even food. As a result, proper product page optimization on Amazon has become more important for brands than ever. Own Your Amazon: Channel Op's Journey to Managing Brands on the World's Largest Marketplace details Channel Op founder and CEO Tyler Metcalf's avenue to building a pioneering Amazon optimization company from the ground up. With a key emphasis on giving both brands and brand managers ownership over their Amazon presence, Own Your Amazon reveals how Channel Op cultivates a successful branding strategy that makes selling on Amazon easy.

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9781956464320

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Tyler Metcalf, CEO, and founder of Channel Op strives to provide brands with ownership over their Amazon product pages and streamline the product page optimization process. Wishing to diverge from the traditional wholesale-retail model, Tyler founded Channel Op to emphasize the importance of professional partnerships and collaboration-both on a client and employee level. Tyler wholeheartedly believes that if individuals feel invested in success, then success will follow. This one-to-one relationship between brand managers and their clients allows Channel Op to experiment and innovate, enabling brands to reach higher Amazon rankings and achieve greater competitive advantage.

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