Overview

It may seem a contradiction, but the evidence is overwhelming that companies that focus on doing more and more outsourcing grow exponentially faster than those who prefer to do things in -house. It is an approach that can help accelerate the growth of your company. The rapid rise of organizations such as Google, Airbnb, Uber and Tesla have encouraged people to reconsider what is necessary to be a successful organization, inspiring books such as the exponential organization of Salim Ismail. But they are not only these new organizations that have discovered that more and more outsourcing is the recipe for success. The Hollywood film industry is a good case of study of a consolidated industry that has used this model to transform itself to meet the needs of a world that changes for over half a century. So why doesn't everyone do it? There is a real danger for companies that don't adopt this business model because, like the cab industry versus Uber, they fall victim to those that do. With such a compelling case for taking this approach, it's reasonable to ask why more companies aren't jumping on board.

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