Overview

Anyone who is tasked with marketing a tourist destination knows that it can be tough to create a winning marketing strategy that drives tourism to your area. It's even more difficult to know that you're targeting the right potential visitors. Readers will learn a three-part approach to tourism marketing in modern times. Part I explains how marketing has changed, the problem with old advertising techniques, and the unique power of modern consumers. Today's marketing-savvy, the advertising-jaded consumer expects more. Now consumers can instantly see rankings, read user reviews, and see pictures taken by actual vacationers, not professional photographers. Part II demonstrates a new approach and includes chapters on planning, research, branding, partnerships, events, marketing, technology, and measurement. Disruption shows you how to think strategically and tactically through these areas to assemble a quick marketing plan. Part III talks about activation - putting your plans to action. This section discusses the traits of successful leaders, how to manage a team, steps to creating truly cooperative marketing, and how to go to market quickly. Disruption is here to stay.

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