Overcome AD-versity: How to Put Persuasion Power in Advertising

Author:   Barry Milavsky
Publisher:   Business Expert Press
ISBN:  

9781637426104


Pages:   216
Publication Date:   19 July 2024
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Overcome AD-versity: How to Put Persuasion Power in Advertising


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Author:   Barry Milavsky
Publisher:   Business Expert Press
Imprint:   Business Expert Press
ISBN:  

9781637426104


ISBN 10:   1637426100
Pages:   216
Publication Date:   19 July 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Barry Milavsky graduated from the University of British Columbia, then received an MA in Communications at the University of Pennsylvania. On graduation, he started with Young & Rubicam NY on Madison Avenue. He worked at other major NY agencies before joining Grey Advertising in Caracas, then Grey in Toronto. At agency Ronalds-Reynolds, he was a Board Director helping rapidly grow the company to #1 when it was purchased by FCB-Publicis.He founded a new agency, Calexis, collaborating with clients in the US, Canada, and Australia including Subway, Chubb Insurance, Molson, Sunoco, Parmalat, plus others in sports, events, energy, and food service. Calexis was the first Canadian agency on the Internet. He has authored industry articles, lectured at universities, served on industry boards and volunteer organizations.

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