Overview

Outside the Box presents an in-depth study of media representation of the 1997 United Parcel Service (UPS) workers' strike. Deepa Kumar delineates the history of the strike, how it coincided with the rise of globalization, and how the mainstream media were pressured to incorporate pro-labor arguments that challenged the dominant logic of neoliberalism. Drawing on a textual analysis of over five hundred news reports, Kumar argues that media reform is more complicated than is suggested by liberal media theorists. She makes a case for a dialectical understanding, developing a ""dominance/resistance model"" for media analysis.

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Reviews

An outstanding book. All media students, and the rest of us, should read it. John Pilger, journalist and filmmaker, author of Tell Me No Lies: Investigative Journalism and Its Triumphs A brilliant analysis of the UPS strike, its treatment in the media, and how the Teamsters were able to win public support. A must read for everyone in the labor movement. Ron Carey, former president of the International Brotherhood of Teamsters Not only a significant contribution to the field but also a practical guide to how organized labor can intervene and enact social change in a still severely compromised public arena. Journal of Communication

"""An outstanding book. All media students, and the rest of us, should read it."" John Pilger, journalist and filmmaker, author of Tell Me No Lies: Investigative Journalism and Its Triumphs ""A brilliant analysis of the UPS strike, its treatment in the media, and how the Teamsters were able to win public support. A must read for everyone in the labor movement."" Ron Carey, former president of the International Brotherhood of Teamsters ""Not only a significant contribution to the field but also a practical guide to how organized labor can intervene and enact social change in a still severely compromised public arena."" Journal of Communication"

Author Information

Deepa Kumar is an associate professor of journalism and media studies at Rutgers University. She is the author of Islamophobia and the Politics of Empire.

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