Overview

This book helps OTT providers, TV broadcasters, television equipment & service vendors to discover, learn, and implement emerging Streaming TV services, applications, and key revenue generation options. It identifies key performance indicators for OTT systems, ways to increase TV and digital ad rates, how TV apps can earn in-app advertising and purchase revenues, ways to monetize Social TV and how tCommerce can add new on and off screen revenues. This book was developed from interviews and contributions from 117+ successful OTT industry companies. Understanding and learning how to implement new services is critical for the survival of streaming TV service providers and existing broadcasters due to rapidly increasing competition. This TV business course starts by sharing marketplace revenues, forecasts, and trends. It covers OTT system content, platform, and engagement opportunities. OTT and digital advertising systems are explained along with ways service providers can select and deliver targeted ads, personalize them, and sell ad distribution on co-channel distribution platforms. TV app development, distribution, and maintenance options are described along with how TV apps can be monetized. Social TV systems and services are explained including blended content, second screen, and off screen engagement opportunities. New television commerce (tCommerce) revenue services are described including affiliate referral commission programs, direct response television sales, and interactive shopping channels. After Reading this Book, You Will be Able To: - Describe New OTT Services & How They Work - Understand & Use Streaming TV Terms & Acronyms - Know Key OTT Market Data, Trends, & Benchmarks - Increase New Subscribers & Decrease Churn - Ways to Increase TV Video Ad Revenues - Offer New Types of Digital Ads - Earn In-App Ad & In-App Purchase Revenues - Understand How to Monetize Fans Engagement - Setup & Monetize Second Screen Services - Earn tCommerce Revenues from Affiliate DRTV, & Shopping Channels

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9781932813944

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Lawrence Harte is the publisher and editor in chief of OTT Business Magazine, author of more than 119 communication TV tech, business, & media books. Mr. Harte is the CTO of Ski TV responsible for implementing advanced media, TV apps, & tCommerce services. He is also the CMO of VegiPlus.tv managing show promotion and fan engagement campaigns. He has worked as a consultant for Google TV, Samsung, Nokia, and dozens of other top media and technology companies. He holds many degrees and certificates including an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York (1990).

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