Overview

- Based on his own experience, Mattia Cicognani provides practical examples of guest management, explains the importance of ongoing training and development, and encourages the constant search for new goals The hotel industry is the epitome of hospitality as an art form and at only 30 years of age, Mattia Cicognani became Restaurant Manager of the historic Palace Hotel Milano Marittima and Quality Control Manager of the Batani Group Select Hotels. Based on his own experience, Cicognani provides practical examples of guest management, explains the importance of ongoing training and development, and encourages the constant search for new goals. An excursus about some of the greatest chefs and most important dishes, still considered worldwide classics to this day, will give us an insight into the culinary world. Through six chapters (Where we are and where we aim to be - Hosts and guests Restaurant management - Meals - Culinary milestones - Selling shade) customer value is examined from various viewpoints, from psychological, philosophical and historical perspectives, but also from a business management angle, including technical as well as financial aspects, marketing and team building. Authoritative contributions by such high-profile figures as Marino Golinelli, Paolo Marchi, Massimo Montanari and Madame Dani�le Pacaud further enrich the work, so as to nurture innate values and behaviors, and remind us that hospitality is not only a profession but a way of life. Text in English and Italian.

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