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Overview"By the time the phrase ""graphic design"" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history." Full Product DetailsAuthor: Ellen Mazur ThomsonPublisher: Yale University Press Imprint: Yale University Press Dimensions: Width: 15.60cm , Height: 0.20cm , Length: 23.50cm Weight: 0.562kg ISBN: 9780300068351ISBN 10: 0300068352 Pages: 232 Publication Date: 25 August 1997 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationEllen Mazur Thomson is an independent scholar. Tab Content 6Author Website:Countries AvailableAll regions |
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