Overview

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

Full Product Details

Author:   J. Gadner ,  R. Buber ,  L. Richards
Publisher:   Palgrave USA
Imprint:   Palgrave Macmillan
Edition:   2004 ed.
Dimensions:   Width: 14.00cm , Height: 1.90cm , Length: 21.60cm
Weight:   0.455kg
ISBN:  

9781403916617

ISBN 10:   1403916616
Pages:   232
Publication Date:   16 December 2003
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

PART ONE: THEORETICAL AND METHODOLOGICAL ISSUES Structures and Diversity in Everyday Knowledge; M.Peschl Situatedness and Artefacts in Expert Knowledge and Activity; H.Risku The Human Foundation of Knowledge Management; T.Seiler Conceptual Knowledge and the Problem of Understanding; J.Gadner & D.Ohnesorge Gestalt-based Linguistics and the GABEK Method; M.Kimmel Managing Complexity: Knowledge Organisation and Qualitative Software; L.Richards PART TWO: CASE STUDIES Consumers' Knowledge of Controlled Ventilation Systems; J.Gadner & R.Buber The Process of Web-personalisation: A Framework to Determine Adequate Personalisation Systems; S.Grabner-Kräuter Evaluating A Computer-based Marketing Course by Means of Focus Groups and Interviews; R.Höld The Job Image of Young Sales Assistants: Introspection and Young Consumers' Assessment; R. Buber Venture Brazil: Studying Austro-Brazilian Joint Ventures by Means of GABEK WinRelan ; J.Mühlbacher & J.Penker The Austrian Furniture Retailers' Perspective on the Austrian Design Industry; R.Buber & M.Friedmann Influences of Organisational Learning on Organisational Performance and Success; R.Yeo

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Author Information

JOHANNES GADNER is a researcher at and secretary of the Institute of Knowledge Organization, Vienna, where his main research interests include knowledge organisation, cognitive science, epistemology and hermeneutics. - RENATE BUBER is Assistant Professor in Marketing at the University of Economics and Business Administration, Vienna. She has been Visiting Professor at the Institute for Institutional Studies at Rhamkhamhaeng University, Bangkok, Thailand. She currently heads a two-year research project on consumer behaviour. - LYN RICHARDS is Director of Research Services at QSR International, Melbourne, Australia. She is the author of a number of books and has taught qualitative methods and qualitative software to thousands of researchers all over the world. -

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