Organising Knowledge: Methods and Case Studies
Author:   Johannes Gadner ,  Renate Buber ,  Lyn Richards (Royal Melbourne Institute of Technology University)
Publisher:   Palgrave MacMillan
ISBN:  

9786610565290


Pages:   232
Publication Date:   14 November 2003
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Organising Knowledge: Methods and Case Studies


Overview

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

Full Product Details

Author:   Johannes Gadner ,  Renate Buber ,  Lyn Richards (Royal Melbourne Institute of Technology University)
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9786610565290


ISBN 10:   6610565295
Pages:   232
Publication Date:   14 November 2003
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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