Overview

This text looks at the basic financial information an organization needs to have available, the presentation and uses of this information and what it can tell management about the profitability and efficiency of its operations. The efficient management of human resources is a vital aspect in the successful running of any business. It looks at various elements of staff management from both theoretical and operational perspectives. It explores the methods of structuring the management of systems designed to ensure appropriate control of key areas such as costs, risks, quality standards and communication. It also draws together the key elements of a successful marketing strategy in the financial services environment. In addition, it examines the key issues relating to the design and development of appropriate products and services that effectively fulfill customer needs in a variety of market segments.

Full Product Details

9781906403270

Table of Contents

Reviews

Author Information

Debbie Gilliland is a lecturer and International Manager at Staffordshire University. She is an examiner for the Chartered Institute of Marketing and an external examiner for MAs in marketing management at the universities of Hull and Derby.

Tab Content 6

Countries Available